What’s a press review and how is it done?
The press review is useful to collect and catalogue all the editorials (obtained for free) that concern a news, published on magazines or online, on websites, blogs or social media.
For the collection of clippings we rely on professional monitoring tools, which we support with our own research for a cross-check. The direct and daily relation with journalists allows us to know as much as possible when and how certain news will be published, in order to give an immediate feedback to the client.
All the collected editorials are classified in a coherent way to create precise reports, very useful to verify the diffusion of a news and measure its impact in relation to the communication objectives.
Each issue is accompanied by specific and always up-to-date information on the magazine: circulation, readership or – as per sites or blogs – unique users and monthly visits.
For each of our customers we have set a fixed day for receiving the press review. As far as newspaper releases are concerned, they must be sent even more quickly, on the day of publication.