A series of original sketches for a backdrop and a sign for the Hausbrandt House are at the center of the exhibition “Leopoldo Metlicovitz and Hausbrandt. Graphics and Image”, which explores the partnership between the Trieste artist and one of the most renowned Italian coffee brands.
Poster designer, illustrator and painter, in the first 30 years of the 20th century Metlicovitz created original works that explored and narrated the intrinsic cultural heritage linked to the world of coffee.
The exhibition, divided into thematic rooms, traces the evolution of the Hausbrandt brand over time, from 1892 to 2019, with advertising posters created by Metlicovitz, as well as by Luciano Biban. A leading figure in Friulian graphics, Biban created the original ‘Moka’ logo in the 1960s, blending advertising and art. An artistic communication project that runs through the 20th century and continues today, with the new graphic image by the Viennese studio Demner, Merlicek & Bergmann.