This is the question that Interni
asked us, that offers the opportunity to explain our point of view of communication
professionals in design
. A sector characterized by a continuous change in which updating, training and knowing how to grasp and interpret trends is fundamental.
In a context of media overexposure such as the current one, in which professionals and consumers are constantly exposed to informations, it becomes essential to follow a "holistic" approach to communication, creating a transversal message that can adapted to various media
without losing its effectiveness.